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AI-Labeled Ads Are Losing Nearly a Third of Their Clicks
An NYU Stern study found something advertisers need to sit with: ads carrying an AI-disclosure label saw a 31.5% drop in click-through rate compared to unlabeled versions.
Here's the part that makes it urgent: Meta has been auto-detecting and labeling third-party AI-generated media in ads since June 1, 2026. You may not be choosing to disclose.
Meta may already be doing it for you.
If your creative uses photorealistic AI-generated people or scenes, it might be quietly wearing that label right now and quietly costing you a third of your clicks.
The fix isn't "stop using AI." It's testing labeled vs. unlabeled creative side by side before you scale a campaign, not after.
Worth checking before your next budget push.
#MetaAds #AIMarketing #DigitalAdvertising #CreativeStrategy #PPC
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What happens when a digital agency stops looking like every other digital agency?
For MOONIQ, the answer was a visual identity built around exploration, ambition, and limitless growth.
MOONIQ is a digital marketing agency specializing in social media, blockchain, and Web2 consulting. The challenge was to create a brand that could communicate its futuristic vision without sacrificing sophistication, trust, or strategic clarity.
The identity was developed as a complete visual system — from the logo and typography to the color palette and supporting applications — creating a distinctive presence designed to position MOONIQ as a guide for brands reaching new heights.
A bold identity for a brand built to move forward.
Featured twice on Behance — Branding & Stock.
Building a brand that deserves to be remembered? Let’s talk.
Pretty cool! Is this website live ?
Before → After
Starting with an original product photo and turning it into a polished e-commerce visual through an AI-assisted workflow.
AI can speed up the production, but it doesn’t replace creative thinking. The creative direction behind the AI still matters; from composition, lighting, environment, and product placement to deciding what actually works for the brand.
These decisions come from human experience: everything we’ve learned, seen, and experienced, combined with our own creative taste and judgment. AI can execute the direction, but we’re still the ones defining it.
Original product photo → e-commerce-ready creative.
Faster production, without removing the human design decisions behind it.
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the red light makes the shot pop
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