Ripe Skateboards Brand Identity (Barcelona, Amsterdam)

About

Locking horns with poser-operated corporations that trespass on core skate culture, Ripe set out to discern themselves from US operated brands and revolutionize what competitive skate culture means, without Identity sacrificing authenticity.

Challenges

How might we sever Ripe from the present-day jock evolution in skateboarding, retrieve the essence that made European skating exclusive and design a brand identity that communicates what tight knit, Spanish skate teams represent?

Idea

With an already united brotherly culture in its DNA, we chose to blend Ripe’s cherished personality traits by creating a brand based off intense skating, a rebellious familia and a visual homage to Barcelona’s historically Gothic architectural tone with sharp edges throughout.