The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
LUSH came to us needing a full content pipeline for their lipgloss brand, from concept to delivery. I handled everything: scripting, scene-by-scene video production, voiceover direction, product photography prompts, and final assembly. The result was a cinematic, high-gloss ad campaign built entirely with AI tools that matched the premium feel of the brand without the premium price tag of a traditional production. The client was thrilled with how polished and scroll-stopping the final videos looked, content that genuinely competed with what bigger beauty brands put out. Delivered across Meta and Instagram formats, ready to run.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
What if there was a pink, magic cream designed to stop all body aches and pain?
Well, I created an advertisement for a product designed to do exactly this. I used
Melius made it so easy, literally just prompted it with exactly what i wanted for each of the visuals. Definitely will be using it again. I like how it sets up the nodes for you. Saved me a ton of time, which i usually would spend in Google Veo 3 manually inputting images.
wow, so so so....
I kept seeing the same pattern over and over—good ideas getting lost in vague execution. A founder would describe something powerful in their head, but by the time it reached design or strategy, it had already been diluted into fragments.
It felt like there was a missing layer between thinking and building.
DKRAFT started as an attempt to close that gap—to turn scattered intent into structured clarity, and clarity into something real enough to build from.
“I built DKRAFT — an autonomous brand system that turns any vague business idea into a full creative agency output: strategy, identity, campaigns, and case studies.”
Instead of manually designing brands piece by piece, DKRAFT acts as an autonomous creative operating system that:
understands business context
classifies brand type
extracts strategic variables
defines emotional positioning via archetypes
generates brand storytelling
determines full deliverable scope
My Process
Identified real-world problem: fragmented branding workflows
Brainstormed with ChatGPT to refine the idea
After that i wrote a prompt that broke down the idea phase by phase, to Design DKRAFT as a multi-agent creative system, leveraging the Melius Agent to design the first phase of the system
This enabled me add more nodes manually for more depth in the system, I broke down branding into structured intelligence layers:
intake
strategy
identity
storytelling
execution mapping
Built modular prompts for each phase and nodes, instead of a single monolithic system, this Ensured system adapts based on:
business type
industry
audience
emotional archetype
the result is a full end-to-end flow from vague idea → complete brand system
VYBE STUDIOS
In this presentation i was able to use the system to come up with a brand called VYBE STUDIOS .. a media company, who's mission is to democratize elite-level creative production, giving every story teller the tools to capture attention and define culture at the speed of thought.
Key Innovation
The system allows the user to trigger node groups of their choice as it is required from their deliverable, which is also generated within Melius. They also have the ability to rewrite their brief with the Brief rewriter node. The system uses archetype-based emotional reasoning for storytelling, it also dynamically determines deliverables based on business type (not fixed templates).
Builds scalable “creative reasoning layers” instead of static outputs
TOOLS USED
Chatgpt - Refining Idea
Melius - Building the system
Feedback on Melius
I must say this was my first time using Melius, but been familiar with system thinking and writing executive layer prompts, I was able to navigate through ..
One thing i like about Melius, is the clear separation of agents,
structured workflow design, iterative prompt chaining and fast experimentation of system logic
The biggest opportunity is in improving real-time visual debugging of node flows and output dependencies for multi-agent systems.
Walkthrough video link
Project Link
this is such a cool use case!
Hey Contra creators!
We’ve loved seeing the creativity from your templates so far.
Tips before submitting:
1. don’t forget to include your published Template link in your submission so we can validate your entry.
2. we strongly encourage using the full integrated ElevenCreative stack inside your Templates, including voice, music, image, video, and SFX tools. End-to-end workflows built fully within ElevenCreative will stand out most!
FYI, we’re currently hiring an AI Creative Producer at ElevenLabs, and standout submissions are definitely getting noticed by the team!
Last 4 days to enter, good luck everyone!
Hi Matthieu! Is there a place to get a consultation on some prompts on 11 LAbs? Though I watched all the tutorials and re-made a lot of prompts I always get the generation failed. Even when I overcome it in the flow, it appears again the template. Would be great to talk to someone
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?