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Most advertisers blame the keywords.
The real problem is usually the landing page.
If your page:
→ Loads slowly
→ Doesn't match the ad message
→ Has no clear CTA
→ Looks untrustworthy
even the best campaign will struggle.
Traffic gets the click.
The landing page gets the customer.
#GoogleAds #PPC #DigitalMarketing #LeadGeneration #MarketingTips #GoogleAdsExpert #PaidSearch #SEM
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A homepage is one of the worst places to send paid traffic.
One mistake I see companies make all the time is spending a lot of money getting people to click an ad, only to send them straight to the homepage.
Imagine clicking on a Netflix trailer for a movie that looks amazing. You're excited, you hit Play... but instead of taking you to that movie, Netflix drops you on the homepage.
Sure, the movie is somewhere on the platform. But now you're the one searching through categories, recommendations, and thumbnails to find the very thing you clicked for in the first place.
That's exactly what many landing pages feel like.
Your ad and your landing page should tell the same story. An ad is built around a single promise, so when someone clicks it, the landing page should immediately continue that promise instead of asking visitors to navigate your website and connect the dots themselves.
One of my favorite landing page principles is simple: Give people what they came for as quickly as possible. Every extra second they spend figuring things out is friction, and friction is one of the easiest ways to lose a potential customer.
For this speculative Notch campaign, every ad revolved around one promise: resolving customer support tickets. Running those ads to the homepage wouldn't make much sense. The homepage has to explain everything Notch does, while the ads are only making one promise. That's why I designed a dedicated landing page focused entirely on ticket resolution, allowing the message from the ads to continue seamlessly instead of starting over.
In my next post, I'll break down how I developed the ad campaign using my EPAC framework and why each creative plays a different role in the buyer journey.
If you'd like to explore the full campaign, I've left the link in the comments.
Great design with great visuals!
I'm excited to expand my online presence with my Google Business Profile Israelbobo Web Design, SEO & Digital Marketing Company !
If you're considering working with me on Shopify development, Website design, CRO, SEO, or digital marketing, you can now easily find my business on Google Maps.
Feel free to check it out, connect with me, and if we've collaborated before, your review would mean a lot.
📍Google Business Profile:
https://maps.app.goo.gl/SWgsV26QFRNNcBRG9
I have two separate businesses that need to launch new lead generation campaigns on Meta (Facebook & Instagram) and Google within the next 48 hours. Ad accounts for each brand are already in place, so you can start building your campaigns immediately.
Here's what each business needs:
• A complete campaign structure in Meta Ads Manager and Google Ads — choose the right goals, ad groups, audiences, and keyword themes focused on lead generation.
• Engaging ad copy and creative variations that match each brand's tone (I'll provide logos and any existing assets).
• Verified conversion, pixel, and Google Tag Manager event tracking to record every lead.
• Refined initial bid settings, budget, and schedule for quick learning and optimization.
• A concise performance dashboard so I can quickly view cost per lead and other key metrics.
Acceptance criteria: campaigns approved by both platforms, accurate performance tracking in real-time tests, and ads showing actual leads before the 48-hour mark.
If you implement high-quality campaigns that meet these criteria, I will continue to provide optimization and scaling services for you.