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Project Overview
This is an SEO-optimized product page written for Luxe & Clean, a premium clean beauty DTC brand. The goal was to rank for high-intent skincare searches while directly addressing the #1 purchase barrier for this product category — skin irritation from traditional vitamin C formulas. The copy was structured to educate, reassure, and convert a skeptical but motivated buyer who has tried and been disappointed by similar products before.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Amazing 😍
We partnered with XLNC Perfumery to design and develop a premium eCommerce website that reflects the sophistication of its fragrance collection while delivering a seamless shopping experience.
The project focused on creating a luxury-first digital presence through elegant typography, immersive product imagery, intuitive navigation, and conversion-driven user flows.
Outstanding work 🔥 The execution is strong and the presentation is top-notch.
I've been working on this skin care brand for BELYSE. I had so much fun working on something for the girlies. Everything about this just screams soft and gentle
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