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Great beauty campaigns don't just showcase products; they create an experience.
For this Umberto Giannini project, I focused on product presentation, smooth transitions, and engaging visuals to bring the haircare collection to life.
What makes a beauty product video stand out to you: the editing, visuals, or product presentation?
The pale blue puffer under the cold runway light fits the Frost idea perfectly, and the beard adds real character. Did you keep the same face across all the shots?
Noise Reveal, a premium reveal component for Framer
I built a component that gives Framer sites cinematic reveals for images, video and live layouts. It has a soft, film-like edge with glow and grain, and can play on load, on view, from a variant or scrubbed by scroll.
It’s built for production: the reveal is prepared before it scrolls in, it’s accessible with reduced-motion support, it falls back when WebGL isn’t available, and pages stay plain HTML when nothing is moving.
Launched on the Framer Marketplace. Open to custom Framer and interaction work.
The WebGL fallback and reduced-motion support are the parts most reveal effects skip, so it's great to see them called out. Does the fallback keep some of the grain edge with CSS, or does it drop to a simple fade?