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Lumen — UX/UI Design for a Premium Architecture Studio
Sometimes, the smallest details are what give a design its personality.
For Lumen, I found myself exploring how typography, architectural photography, colour, and layout could work together to tell a story before someone even starts reading.
I played with oversized text, warm brown tones, editorial layouts, and a mobile experience that carries the same visual character as the desktop design.
I especially enjoyed putting the mobile screens together. Seeing the different sections come to life on a smaller screen made the whole concept feel more complete.
It's always interesting to see how different creative decisions can change the way people experience a brand.
What's one design detail that can make you appreciate a website even before you've explored everything?
A mascot-driven delivery journey with Rive animation is such a friendly way to explain a product, Sahil. Grocery delivery done right feels effortless, and your explainer captures that ease. The green introducing frame sets a fresh tone too.
This is a high-performance, short-form UGC video designed specifically for the financial, SaaS, and info-product sectors.
Leveraging high-end visual anchors (a Mansory Lamborghini) and a targeted demographic profile (40-year-old male authority figure), this video breaks standard financial content tropes to drive deep viewer engagement and high click-through rates.
The Strategy Behind the Content:
The Pattern Interrupt: By combining a high-luxury visual asset with a practical, grounded message ("Stop trying to get rich quick"), the video immediately captures attention and builds instant prestige authority within the first 3 seconds.
Audience Filtering: The tone is direct, mature, and no-nonsense, specifically filtering for action-takers and serious buyers rather than casual browsers.
Seamless Conversion: The narrative flows naturally from a high-status hook into an educational problem-solution framework, closing with a high-converting Call-to-Action (CTA) directing traffic to a bio link/book purchase.
🛠️ My Role & Deliverables
Concept & Scriptwriting: Developed a high-retention hook and copy designed for a 60-second retention curve.
On-Camera Talent: Delivered a confident, authoritative, yet approachable performance tailored for high-ticket coaching/info-product audiences.
Production & Framing: Managed high-quality framing, utilizing premium real-world assets to elevate the brand's perceived value.
The pattern interrupt breakdown is excellent, Kudirat. Pairing luxury visuals with a grounded stop-getting-rich-quick message is a clever authority play. Strategic UGC thinking.