A modern redesign for a flat-pack assembly business focused on one goal: building trust and incre...A modern redesign for a flat-pack assembly business focused on one goal: building trust and incre...
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The before and after here genuinely reads as more trustworthy on the flat-pack shots alone. Was this driven by actual conversion data, or more of a gut call that the old site wasn't landing?
Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.
Which one brings more clarity to the hero section?
I was exploring a hero section concept for an AI product and tried two different visual directions.
Visual-led — focuses on explaining the idea through the interface/visual.
Isometric — uses a visual system to represent how the product works.
Both look good, but the real question isn't which one looks better.
Which one helps you understand the product faster?
That's something I always try to think about when designing hero sections — the visual should help explain the product, not just make the page look good.