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Academia de Guitarra do Porto - 2026 Q1 Paid Media Growth and Optimization
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De Soundwave — Music From Every Country
Music is everywhere, so I wanted to build a digital experience that makes discovering it feel just as exciting.
De Soundwave is a modern music web experience designed to bring music from different parts of the world into one smooth, engaging platform. I designed and developed the experience from the ground up, focusing on a strong visual identity, intuitive navigation, responsive layouts, and an interface that keeps the music at the center of the experience.
The goal wasn't simply to build another music website. I wanted the product to feel like something people would actually enjoy exploring.
What I built
🎵 Modern music discovery experience
🌍 Music-focused interface for discovering global sounds
📱 Responsive experience across mobile and desktop
🎨 Custom UI with a strong visual identity
⚡ Smooth, interactive user experience
🧩 Structured, reusable web components
🚀 Production-ready deployment
My role
I handled the product development from concept through implementation, turning the initial idea into a functional, polished web experience.
I paid particular attention to the details users notice immediately: layout, typography, spacing, interactions, responsiveness, and the overall feeling of the product.
Why this project matters
This project demonstrates how I approach products beyond simply writing code. I think about how the product looks, how it feels, how users interact with it, and how the experience can be turned into something people actually want to use.
Whether you're building a music platform, SaaS product, startup MVP, business website, mobile app, or a completely new idea, I bring the same approach:
Understand the idea → design the experience → build the product → make it ready for real users.
Have an idea you're ready to turn into a real product? Let's build it.
Project title:
AFTEICHE Polytechnic Website
Role:
Web Developer
Description:
I designed and developed a responsive institutional website for AFTEICHE Polytechnic, Ilorin.
The website provides visitors with easy access to information about the institution, academics, activities, contact information, admission applications, and other services.
My contribution:
Website design and development
Responsive layout for mobile and desktop
Navigation and page structure
Interactive buttons and application sections
Website deployment
Technologies: HTML, CSS, JavaScript
Google Ads & Conversion Website — 15-Day Payback
This was not a standalone Google Ads campaign. It was an end-to-end acquisition system designed to connect high-intent searches with a credible, conversion-focused digital experience.
Launched in 2018 for a regional passenger transportation company, the project covered the complete customer journey—from the initial search to the moment a potential client requested a quote.
I planned the campaign and keyword architecture, produced the on-location photography, structured the website’s information and user journey, wrote the copy, designed the interface, and implemented the complete website in WordPress using Elementor. The Google Search campaigns, messaging, visuals, and landing experience were developed as parts of the same commercial system.
The initial project investment was recovered in under 15 days.
A later Google Ads performance snapshot recorded 12.3K clicks, an 11.36% click-through rate, and an average CPC of R$0.57 across R$7.03K in media spend—demonstrating sustained relevance and cost-efficient demand capture.
The project shows what happens when paid media is supported by the right positioning, search strategy, content, visual credibility, and website experience: traffic does not simply arrive; it encounters a coherent path toward conversion.
Google Ads · Paid Search Strategy · Keyword Research · Copywriting · Photography · Web Design · WordPress · Elementor · Conversion Strategy
