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The playful motion makes the cappuccino sequence instantly memorable.
Great work
Most welcome
This is so satisfying! ☕ The latte art heart coming together - super smooth animation. Love the minimal black background, makes the cappuccino pop. What a cozy micro-interaction!
Most welcome! 🫶 Your latte art loop was too smooth not to comment on. Keep those satisfying animations coming!
The latte art heart landing on the cup is a nice detail. Was the milk swirl done by hand in After Effects?
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Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?