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"Can you just speed up our website?"
That's how my recent audit started.
What I found: A site held together with duct tape.
Ahrefs health score: 12%
ā š§šµš² š£šæš¼šÆš¹š²šŗš:
#š HTML Chaos
Dozens of H1s per page. Everything was tagged wrong.
#š® Style Bloat
50+ duplicate classes. "H2", "H2 New", "H2 New Copy"...
#šÆ No Components
The client couldn't duplicate pages. IX2 broke. Zapier failed.
#š° Image Nightmare
Unoptimized PNGs. No alt text. The same images are uploaded repeatedly.
ā
š§šµš² šš¶š
:
ā Proper HTML structure
ā Design system
ā Component library
ā Image optimization
ā
š„š²ššš¹šĀ (š®š»š± šš²'šæš² ššš¶š¹š¹ š“š¼š¶š»š“):
12% ā 70% health score
Pages duplicate in minutes
Load time cut in half
Fix the foundation. Everything else follows.
[continued in comments š]
#webflow #seo #webdevelopment
This wasn't about speed. It was about architecture.
A few important notes:
Ahrefs/PageSpeed context:
I show these scores because they're easy to visualize progress, but they're not my main metric. Real audits evaluate performance, accessibility, UX, conversions, and business...
Obviously, such actions lead to a significant slowdown in page loading.
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