Atelier Pétale — Boutique Botanical Hair & Color Studio
Location: 428 Blossom Row, Suite 3B, Design District
Problem solved: Atelier Pétale needed to turn customer inquiries into confirmed appointments while reducing the manual work of answering questions, managing availability, matching clients to the right service and stylist, and aligning colour expectations.
Who is the salon?
Atelier Pétale is a boutique hair and color studio led by Elena, a master colorist and the owner, known for signature 3-hour botanical balayages. She also manages two other specialists with different services and schedules: Marcus and Chloé.
Their quirks
Elena can be unavailable for messages while working with lightener.
Her signature balayage appointments can occupy three hours and are booked weeks in advance.
Clients often begin with vague questions about booking and need help determining the right service.
Clients sometimes request the wrong stylist or times that conflict with approved leave.
Colour clients can have expectations that do not match what is realistically achievable.
The solution
We rebuilt the customer journey around “Can I book?” → “You’re booked.”
AI Support: answers client questions and can book appointments directly through chat.
Find My Match: clients upload their own hair photo, combine it with existing shades or reference colours, and preview a realistic result before booking—helping align expectations.
Smart booking: availability accounts for stylist schedules, leave, existing bookings, and service duration.
Automated follow-through: confirmations, rescheduling, cancellations, reminders, and waitlist recovery.
Elena had to handle inquiries, determine what service a client actually needed, manage stylist availability, deal with cancellations and scheduling conflicts, and repeatedly clarify what colour result a client should realistically expect.
After
Atelier Pétale turns that process into a self-service booking journey: AI Support answers questions and books directly from chat; Find My Match lets clients upload their own hair and preview reference or existing colours realistically; and the booking system matches services to the correct stylist and available time.
One video is my video walkthrough of my process and the second one is the actual DEMO of the website. (Under 3 minutes).
In the first video you'll hear plenty of time "debugging and fixes", I apologize for that. I am cringe on camera 😟
"Find My Match" caught my attention more than the booking flow itself. For a salon, helping someone figure out what they actually need before asking them to choose a service could remove a lot of friction. Nice product decision. Is the matching based purely on preferences or...
Hello, glad you like it. The matches is based purely on preferences and that way the customer can have a realistic view on what the stylist can do. From my research they use a technique called Colorimetry which combines your hair pigments with the pigments of the colour used....
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