No one shows more passion for the game than the Ultras. The chanting, the Toffys, the fights, the trolling, the heart breaks, the celebrations. UItras are not regular fans, they are the heart and lungs of their football teams. I was inspired to design a brand that pays tribute to the hinchada, the barras bravas, the true die hard fans of the game I thought The name “Ultras” was very self explanatory, short and memorable. This brand needs character, it needs passion and that rebel like attitude ultras have. For the logo, I took inspo from the huge fences they built inside the stadiums in South America to keep fans from entering the field. For the word mark, I went for this aggressive type face and customized it to give it extra character. The imagery for this brand had to be grungy, greedy, chaotic.