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Apollo Lead Enrichment Pipeline: Built a 13-node automation that pulls company and contact data from Apollo, enriches it with website scraping, scores leads using AI (Llama 3.3), and generates personalized outreach - all written back to Google Sheets automatically. Cuts hours of manual prospect research down to minutes.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This portfolio sample shows how I evaluate AI agents and automated workflows to find reliability problems, broken logic, and weak edge-case handling. I review whether the system completes the intended task, uses tools correctly, follows instructions, handles ambiguity, and produces an output that can actually be trusted.
The work focuses on identifying failure points before they become real user problems, including incomplete task execution, incorrect assumptions, workflow dead ends, hallucinations, and verification gaps. This is a portfolio demonstration of my AI agent evaluation and red-teaming work. No confidential client information is included.
Thorough breakdown! Robust edge-case handling and reliability checks are definitely the trickiest part of building reliable AI agents 🤖📊
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FINALLY I COULD 1.
An editorial campaign about happiness in the age of AI.
We usually talk about AI in terms of what it can do.
I wanted to talk about what we can finally do because of it.
A letter we couldn't write.
A recipe we couldn't understand.
A memory we couldn't draw.
A conversation we couldn't have.
Something we've been doing wrong for years because we never understood why.
Nothing extraordinary.
Just small things that had been waiting inside ordinary people for a very long time.
AI didn't create the desire.
It didn't create the memory.
It didn't create the happiness.
It simply removed some of the friction between wanting something and being able to do it.
That is the difference between easy happiness and cheap happiness.
Cheap happiness is when the machine does the meaningful part for you.
Easy happiness is when the machine removes the obstacle that was keeping you from doing it yourself.
That distinction became the visual language of the campaign.
Five covers of the same fictional contemporary culture magazine, HAPPINESS.
Five different lives.
Five different obstacles.
Five tiny moments of possibility.
The same worn notebook.
The same blue pen.
Because no matter how intelligent the tool becomes, what remains at the end is still what a person did with it.
The campaign is called:
FINALLY I COULD.
POR FIN PUDE.
Not because AI made us extraordinary.
But because sometimes happiness was never that far away.
We just couldn't get to it yet.
Vanesa Martinez
Because in the end, the machine can help.
It can explain.
It can translate.
It can organize.
It can draw.
It can find a way.
But the letter is still yours.
The memory is still yours.
The recipe is still yours.
The conversation is still yours.
The question is still yours.
And the hand that...