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Jif's first refresh in 30 years and the big move is bringing back a banner from the archive
Wow... Great work as always, Daniel!
Thanks a lot.
You’re welcome!
😂
Bringing back something from the archive is such a smart move. Feels familiar but still fresh.
Makes you wanna have a pbj sandwich haha! Love it. 🙌
Refreshing a brand after 30 years is an insane amount of work!
They still kept a lot of the original elements which I find fascinating! A lot of brands are rebranding latetly, right?
30 years to go back to the archive lol
It is lovely
Good work!!!
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