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A stop-motion style claymation spot for LUV Cars, a car finance broker, Ray, a plasticine everyman, builds his own car by hand inside a cardboard garage, a metaphor for finance tailored to you, with a comedy beat where he adds a roof, changes his mind and turns it into a convertible. The brand palette lives inside the world (deep green wardrobe, yellow light), with a 12fps stop-motion cadence finished in post.
Role: creative brief, character bible, shot-by-shot generation plan and production · Tools: Nano Banana, Seedance 2.5, Premiere Pro · 1:1, 4:5 and 9:16
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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