The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Why Annual Penetration Testing Is No Longer Enough: A Practical Introduction to Continuous Threat Exposure Management (CTEM)
A research-driven white paper explaining why continuous threat exposure management outperforms annual penetration testing in modern cybersecurity environments. Demonstrates enterprise-level compliance writing, risk framing, and technical clarity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Hero section exproration: Glacier, a compliance platform for SaaS teams.
The brief: security should feel calm, not stressful.
A still lake and one peak carry the calm. Technical type carries the precision. A halftone texture ties them together.
The hero is too calm. like the direction
Indie Lee — Welcome Email Strategy & Redesign
Overview
A speculative email strategy and redesign project for Indie Lee, created to practice customer research, email strategy, copywriting, and email design for a beauty/skincare brand.
The Challenge
The original welcome email strongly emphasized the first-order discount and encouraged subscribers to shop.
I identified a potential customer barrier:
“What should I buy, and how do I know what's right for my skin?”
My Strategy
I redesigned the email around a more customer-focused journey:
Customer problem → Personalized guidance → Trust → Social proof → Offer
What I Changed
Added messaging around product-selection uncertainty.
Introduced personalized skincare consultation as a solution.
Strengthened the customer-focused messaging.
Added founder storytelling to build trust.
Added social proof around customer desires such as hydration and glow.
Kept the 30% first-order offer as a conversion incentive.
Reorganized the email to create a clearer path toward purchase.
Speculative concept created for portfolio purposes. Not affiliated with Indie Lee.
Starting from the new subscriber's question is a smart way to frame the welcome email.
content writing Translation assignment article writing hand written YouTube channel script and story
Can you please tell me the details of the work I'm interested in typing work