I've been living in Framer 3.0 since the agents dropped last week, and here's where I landed. It will build the whole site for you now, including pages, CMS, copy, meta tags, code components, and even the boring link and accessibility audit nobody wants to do. And it's working on your actual live project, not some mockup you rebuild after. So the website kind of just got easy.

But here's the part no one is saying. Everything it took over is work that has a right answer. The layouts, the responsive passes, the alt text, that was never the thing that made a brand worth anything. It's trained to please you, so it hands you the safest, most middle-of-the-road version of your category every time. Great for alt text, but rough for the one line on your homepage that's supposed to make somebody go, “oh, these people actually get it.”

So I let it build. The thinking stays with me: the positioning, the message, the one risky call a model would never make on its own. Then Branching lets

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