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LUMORA — AI Home & Lifestyle Commercial
This is a self-initiated advertising concept created to explore how a simple home product can be turned into an emotional lifestyle story.
The objective was not just to show a diffuser, but to communicate what the product changes: the atmosphere of the room, the mood, and the feeling of being at home.
The commercial starts in a colder, quieter environment. Once LUMORA is activated, the visual language changes — warmer lighting, softer tones, mist, movement, and a more inviting atmosphere.
The production process included:
• developing the fictional LUMORA brand and product concept
• creating a consistent visual reference set for the diffuser
• building the advertising concept and shot structure
• designing the transition from a neutral interior to a warm lifestyle environment
• generating product, lifestyle, and macro visual sequences
• maintaining product shape, branding, and visual consistency across shots
• editing the final sequence
• creating music, sound design, and final voice-over direction
The final result is a 15-second vertical commercial designed for social media, e-commerce, and lifestyle advertising.
The goal was to make the product feel desirable through atmosphere rather than simply listing features.
Created by REELEVANTA AI Ad Studio.
Spec project / fictional brand.
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LUMORA — AI Home & Lifestyle Commercial
A 15-second spec commercial built around one idea:
don’t just show the product — show how the product changes the feeling of the space.
We developed the fictional brand, product look, shot structure, visual transition, lifestyle scenes, sound direction, voice-over, and final edit as one complete advertising piece.
The room begins cold and emotionally flat. Once LUMORA activates, the entire visual language shifts — warmer light, softer tones, mist, movement, and a more inviting atmosphere.
The goal was to sell the feeling around the product, not just the diffuser itself.
Created by REELEVANTA AI Ad Studio.
Spec project / fictional brand.
Perfect
New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.
Which one gets your vote?
34 voted
79%
9 voted
21%
43 votes
Closed
the blue background makes the orange shapes pop
What does sketch to shippable actually look like in real time? 🎥
Honestly, I went in doubting it, and came out convinced, for early concepting at least. 🤔 I recorded the whole process, doodle to final.
Calling all desginers to run it on your own idea and drop the result below. Here's the prompt I edited, templated so you can run it on your own campaign:
"Create an original artwork inspired by the attached sketch. [describe your product: material, finish, colors, depth]. Main focus on [your hero element]. Do not preserve exact strokes or shapes. Boldly reimagine its forms, proportions, colors, materials, and details. Never trace or retain the original lines, integrate their ideas naturally through texture, lighting, and color. For simple sketches, invent a richer interpretation. Ask me about preferred artistic style with a few options."
Where does it hold up, where does it break? 👀
omg ... you just gave me the BEST idea to play around with on my ipad mini with my apple pencil hehe, this is 🔥