Transforming Student Clubs: Content Strategy for Youth EngagementTransforming Student Clubs: Content Strategy for Youth Engagement
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Elizaveta Malodkina
• 18h
Brand Relaunch and Content Strategy — English Speaking Club, Vilnius
Short description: Full content overhaul for a student club rebranding — from strategy to copy to social media execution.
About the project: When the English Speaking Club rebranded from casual weekly meetups to a monthly speaker format, I took ownership of the entire content layer. That meant building the strategy from scratch, writing all the copy, managing two platforms simultaneously, and shaping a brand voice that felt genuinely youth-to-youth — not institutional.
What I delivered: 1.Media promotion strategy document to scale the club's reach beyond university to all Vilnius youth
2.Full SMM cycle on Instagram and Telegram — planning, copywriting, visuals, engagement
3. All promotional copy: event announcements, speaker introductions, post-event recaps, CTAs
4. Discussion scripts and moderator question sets designed to turn passive attendees into active participants
5. Content calendar aligned with monthly event rhythm
The result: A club that went from low-retention casual meetups to a structured, growing community with a clear identity and consistent voice across every touchpoint.
Completed work
Content StrategyCopywritingSocial Media ManagementFigmaTrello
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