Recently wrapped a custom analytics dashboard for a client who needed a clearer view of marketing...Recently wrapped a custom analytics dashboard for a client who needed a clearer view of marketing...
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Alex Sammers
• Dec 23
Recently wrapped a custom analytics dashboard for a client who needed a clearer view of marketing performance without juggling five different tools.
The goal was simple: one place to understand spend, conversion rates, customer value, and channel performance in real time.
Built this as a lightweight internal tool with a clean UI, focusing on clarity over complexity. No bloated features, just the metrics that actually drive decisions.
This kind of work sits at the intersection of funnels, automation, and internal systems. Turning scattered data into something teams can actually use.
If you’re building funnels or running paid traffic and feel blind between tools, this is usually where the biggest wins are.
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