Two gym hero sections.
Version A
• Clear offer
• Sticky CTA
• Social proof
• Focused hierarchy
Version B
• Generic headline
• Small CTA
• Nav dominates
• No trust signals
Which one would you bet converts more?
A or B?
Hero section exproration: Glacier, a compliance platform for SaaS teams.
The brief: security should feel calm, not stressful.
A still lake and one peak carry the calm. Technical type carries the precision. A halftone texture ties them together.