What happens when cutting-edge tech meets bold, high-fashion aesthetics?
I recently challenged myself to design a visual identity for the Samsung S26 Ultra that feels as powerful as its specs. Moving away from traditional tech blues, I went with an Electric Orange palette paired with a sleek Ultra-Slim Titanium finish to create a look that’s impossible to ignore.
This project was all about balancing technical precision (Snapdragon 8 Elite power!) with an editorial, minimalist vibe that speaks to the modern consumer.
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@Figma to @Shopify with @Instant, feels like designing at light speed if you are fast enough, you can design each section while the next one gets built with
@Instant AI is the part I love the best while using AI, adding my human touch and personal taste
say NO to e-comm generic design flop
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The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.
Direct Address makes thought leadership video for B2B companies. Their whole argument is that your best marketing asset is the person who founded the thing, and most companies bury them behind a brand voice.
So the mark is a spotlight. Not a camera, not a play button — those describe the equipment. A spotlight describes the effect: you point it at one person and everyone looks.
Two cones meeting at a point, one half carrying a full-spectrum gradient, one solid. Color system named after directors, because the product is direction rather than footage. Then the landing page carrying all of it.
The line about the mark being a spotlight instead of a camera reframes the whole pitch. Do most founders resist being on camera at first, or does that argument get them comfortable fast?