30+ pages, 3 weeks, and honestly one of my favorite projects in a while.
I'd been wanting to design something more tech-driven for a long time, and Gryd, a platform turning construction permit data into intelligence for insurers, lenders, and real estate teams, was exactly that.
Wireframes first, then UI across every page, fully responsive, with animation on the key screens, all built inside the brand the client had already set.
Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.
Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.
Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.
A warm dark palette with cool blue type keeps the tone serious without tipping into heavy.
Creative - Midjourney
Animation - Jitter
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?