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Self-directed market research portfolio project demonstrating how competitor information can be collected, structured and transformed into useful business insights.
I created a competitive landscape analysis covering 10 businesses and compared their market positioning, pricing, digital presence, service model, brand strength and key differentiation signals.
The research was then organized into a structured competitor matrix to identify patterns in the market and highlight potential positioning opportunities.
The project demonstrates my ability to turn scattered public information into clear, decision-ready research for businesses evaluating a market, niche or competitive landscape.
Research included: competitor identification, market positioning, pricing analysis, digital presence, service model comparison, competitive signals and executive findings.
Disclosure: Self-directed portfolio case study using fictional companies and illustrative data. Not paid client work.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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