"SEO isn't sexy" OK, how about +43% more clicks and 20% higher CTR in a zero-click era? For this client, we rebuilt tech SEO foundations (heading structure, canonical links, structured data), reviewed their on-page content (meta-title, descriptions, alt-text, and file renaming) and developed a content strategy (8 articles per month, focusing on branding, in-depth product details and SEO visibility) The challenge? Remaining consistent in building a robust SEO strategy amidst one of the most volatile period on SERP, with many algorithm updates and AI Search shaking the industry. The results? * +82% traffic, while most websites have seen their organic traffic slashed by 50% to 80% * AI Overview impressions as early as September 2024 * Ranking top 10 on 285 keywords vs 50 at the start. Need SEO support? Reach out!