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I recently wrapped up the visual identity for GLEDYA, a brand built on the philosophy of "Pure Nature, Pure Skin."
The challenge was to create something that felt raw and earth-connected, yet sophisticated enough for a premium skincare shelf.
The Symbol: I designed a geometric trinity of leaves, blending soft curves with structured lines to represent balance and growth.
The Palette: We moved away from sterile "clinical" whites and opted for deep forest greens (#2f5f3c) and earthy olives (#7d8d48) to ground the brand in the natural world.
The Type: Pairing the elegant, serif 'Lavish' with the clean, modern 'Gotham Narrow' creates a perfect tension between heritage and innovation.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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February Recap as a Brand Designer :
💜 Officially an Adobe Ambassador (WHAT)
💜 3x Brand collab deals
💜 2x Passion projects posted
💜 1x Client project posted:
💜 452 followers gained
💜 4x Client projects completed
💜 15 New enquiries
💜 6x Discovery calls
💜 2x Calls with designers
💜 3x Clients booked
March is Fully Booked!! 🥳
(literally a dream client)
Great achievements 🎉 how's your strategy to gain so many followers? It would be really helpful to know. Thank you!
SaaS = Software as a Self-soothing
Instacalm -- because there's always things we cannot control in life. Within just a few hours using Figma Make I was able to spin up an app to instantly create a calming meditation practice through the one thing we can control: our breath.
I wanted to create something that was immediately usable and had zero learning curve so anyone could pick it up and chill-the-F-out in a matter of seconds.
Features:
- animated color theme and particles
- animated breath pacer for inhale & exhale cycles
- ambient background music
- optional affirmations
60 versions, 5 breath modes, 5 dark & light color themes, 5 soundscapes, and 80 affirmations later, there's a v1.0 Instacalm app. 😌 Enjoy.
Software as self-soothing’ is a powerful framing. Designing for nervous system regulation instead of productivity feels like a meaningful shift. The breath pacing + ambient layering makes it feel intentional rather than ornamental.
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