Two directions. One product. Which one would you choose? π I created these 3D model for a Heylo ...Two directions. One product. Which one would you choose? π I created these 3D model for a Heylo ...
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Two directions. One product. Which one would you choose? π
I created these 3D model for a Heylo supplement product, while exploring two different ways to present the same product.
For Image A,
Minimal background, controlled lighting, strong focus on the packaging.
For Image B, I
Added depth, atmosphere and visual context to make the product feel more like a campaign shot.
The buyer ended up going with A.
But I'm curious...
Which direction would you choose for a supplement brand?
Definitely B! The translucent packaging revealing the capsules gives it a much more premium, cinematic depth. While A is great for basic e-commerce, B feels like a high-end brand campaign shot
I'd lean toward the single palette. The cooler gradient keeps the contact icons readable, while the magenta in the second one starts competing with the logo mark. Worth proofing the neon on paper too, since it can shift a lot in CMYK.