[Gen Z Game Pop-up: Lucky Mercenary]

A Game-Inspired Pop-up Where Almost Everything Sold Out

For a Gen Z-focused game IP, we set out to answer a simple question: “What if the world inside the game could be experienced as a real shop?”

I led the campaign planning and PM work for the “Lucky Mercenary” pop-up, where in-game characters and items were translated into limited-edition merchandise. We designed the spatial flow like a real-life quest — from entrance, to display, to checkout — and fans responded immediately: pre-order slots sold out within minutes and daily visitors turned into daily buyers.