Art Direction for Finlister

Simple. Monochromatic. Focused. These are all terms I would use to describe the art direction you see here in front of you. From the shapes to the colors and from the typeface to the photography, this brand direction is very cohesive and ready to be adapted to a greater visual system. This is also one of my favorite logo marks I have ever made for any of the brands I have worked with.

What do you think about this direction?