🧪 Black Friday Experiment: Scarcity + Urgency We nudged a key product by adding a "selling out f...🧪 Black Friday Experiment: Scarcity + Urgency We nudged a key product by adding a "selling out f...
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Omni's avatar
Omni Loop
pro
• Dec 30
🧪 Black Friday Experiment: Scarcity + Urgency
We nudged a key product by adding a "selling out fast" message (verified by Shopify) to discourage purchase delays. 😄
➡️ The Result? Inconclusive. Overall RPV (Revenue per Visitor) moved just -0.8%. No clear statistical winner at first glance.
💡 The Deeper Dive: While Conversion Rate (CR) jumped +5.8%, average order value dropped. Scarcity drove more buyers, but they chose cheaper items.
📱 Mobile (Promising):
RPV: +1%
CR: +8%
💻 Desktop (Slump):
RPV: -16%
CR: -15% (small sample)
–
One test result is worth one thousand expert opinions.
Completed work
eCommerce MarketingShopify DevelopmentCROShopify
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Razvan (Alex)'s avatar
Razvan (Alex) Grigoriciuc
• Dec 30
This is a great example of why “scarcity always works” is a myth. It changes behavior, just not always in the direction you expect
Omni's avatar
Omni Loop
pro
• Dec 31
As you are writing, we could not agree more. We believe, that many times it can work, but it is not something that works all the time in the way we want.
Luca's avatar
Luca Da Corte
max
• Jan 1
Oh loved this experiment, dropped you a follow! I don't work for ecommerce sites but I'm super interested in CRO 💯
Omni's avatar
Omni Loop
pro
• Jan 2
Thank you for your feedback! We are preparing more content on this topic for the future.
Similar principles can be used if you work with lead-gen clients or SaaS. It’s a different audience, but the key principles remain the same.
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