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This campaign positions PhoneWatch as the ultimate solution for home safety by leveraging a strategy of contrast and irrational relief. Instead of using generic fear-based messaging, we demonstrate the system’s comprehensive protection by humorously acknowledging the only threats it can’t stop: absurd, cinematic disasters like alien invasions and giant asteroids.
By adopting the aesthetic of 1950s B-movie posters—a genre built on paranoia—we create visually distinctive and memorable ads that reframe home security. The witty tagline, “Don’t be alarmed. Be Phonewatched,” perfectly encapsulates this shift from fear to assuredness. 😊 https://contra.com/community/topic/shareyourwork?referralExperimentNid=COMMUNITY_TOPIC_SHARE&referrerUsername=john_martin_azco63fp
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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