A little look at how Nazariya Living stands apart from its category.

On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.

We chose not to blend in. :)

Which side catches your eye?

That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.

Your competitors are a reference point, not a creative brief!!

For Nazariya Living, we started by studying the visual language of the premium carpet and home décor category. From logo styles to typography and overall aesthetics, we mapped the conventions that had become familiar across the market.

But understanding the category was only the starting point.

We wanted to build something that didn't just fit into the market, but brought a distinct point of view to it.

An identity rooted in storytelling, archival references and a visual language of its own.

Understand the category. Challenge the convention. Build something worth remembering.

That's how we approach branding for all of our clients. Are you looking to build a brand that stands apart rather than blend in? Let's talk.

Challenge the convention is easy to say. Ignoring the carpet aisle's beige bible takes nerve.