The Submariner Cinematic AI Product Showcase Kittl, Adobe Premiere Pro (Audio/Polish)

Concept & Execution: For this challenge, I wanted to push the boundaries of luxury product storytelling using generative AI. The goal was to create a "scroll-stopping" cinematic ad for a high-end timepiece that feels indistinguishable from a professional brand campaign.

I utilized Kittl Video to generate the core sequences, focusing on macro-detail textures and a "blue-gray" cinematic color grade. Using the Kittl Typography Engine, I integrated minimalist technical callouts—such as the "Triplock System" and "Calibre 3235"—ensuring the design stayed refined and premium. The project demonstrates a seamless workflow between AI-generated motion and intentional typographic hierarchy. https://app.kittl.com/project/cmmlwco3771pd0ib0ei6aukug

This was a case study I developed for my students during my AI image course at Helsinki Summer University. Together we explored how an editorial visual language can continue consistently from image to image and further into moving image within AI-based visual production. The focus was not the technology itself, but authorship — how AI can be used consciously as part of a creative process. For me, AI is not about generating images, but about how visual worlds are directed, shaped and continued by the maker. Alongside my artistic work, I now offer trainings as well as commissioned visual and animation projects for clients working with AI in their visual production. Eden Laura Rautjoki & AI, 2026.

great work!