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I designed the brand identity for a medical health AI startup in 2025, a mobile app that helps cataract patients complete their pre-exam on their phone, so doctors understand the diagnosis faster when they arrive.
The challenge: make a medical brand feel trustworthy for doctors and calm for older patients and their families.
What I created:
✦ A logo that combines an eye with a double S monogram
✦ A blue and cyan palette built for trust and clarity
✦ A visual system for the app, website, Instagram, uniforms, and outdoor banners
Which part would you like to see more of: the logo concept, the color system, or the billboard designs? Tell me in the comments 👇
Building a healthcare or medical brand? Let’s talk.
#brandidentity #visualidentity #logodesign #healthcarebranding #medicalbranding #brandesigner #logodesigner #eyecare #cataract #appdesign #brandingdesign #contra
making it feel trustworthy for doctors AND calm for patients is a tough balance, how many rounds did that take
@Benjamin C Thank you for taking the time to check out my work and leave a comment. I really appreciate it!
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Which One Brand Identity Is looing good? A or B..
7 voted
50%
7 voted
50%
14 votes
Closed
Both look good, but I’d go with B. The colors and playful visuals feel more energetic. 🔥