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Hero section concept for Tattooist, a modern tattoo studio in Krakow.
The goal was to create a bold first impression that feels as confident and precise as the craft itself. The tattoo machine breaks through the oversized studio name, creating depth and drawing attention to the artist's hand, the core of the work.
Design highlights:
- Dark, minimal interface that puts the artwork in focus
- Lime green accent used for key actions and brand details
- Large typography layered with the hero image for a striking visual effect
- Clear "Book Appointment" call-to-action visible from the first screen
- Tattoo previews that give an instant glimpse of the studio's style
The studio's values, Precision, Individual Storytelling and Linework, are placed right on the first screen to communicate what makes it different.
💬 Have a project in mind? I'm open to new collaborations. Feel free to reach out!
Innovative!
The network for creativity
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How did you choose the hero image?
Hot take: hair growth products don't have to look like medicine to work like it.
Most brands in this category go clinical white and blue, it reads safe, but it also reads like something you'd hide in a drawer, not something you'd want visible on your sink. For Maneup Labs, I went almost fully black instead.
That was a real risk. In a category this saturated with sterile, pharmacy-white packaging, going dark could just as easily read cold, or get lost next to competitors leaning into "clean = trustworthy." But it did the opposite: next to every clinical-looking bottle on the shelf, black reads premium, not medicinal, closer to what you'd expect from a grooming or fragrance brand than a hair-loss aisle.
That's the audience shift the whole rebrand was built around, not the guy who wants to feel like he's medicating something, but the guy who wants a product that looks like it belongs on his counter.
Would a bottle like this make it out of your bathroom cabinet and onto your sink?
Looks amazing! 💙