SOLENE Paris pt. 4

SOLENE Paris is an elevated perfume house that creates fragrances that are designed to be an everyday luxury. I developed a brand identity rooted in restraint, featuring a chic wordmark, a neutral palette, and minimalist packaging.

The bottles were designed to feel less like a display piece left untouched on a shelf, and more like something you'd toss in your handbag and cherish as part of your everyday routine. Texture and natural image shots were incorporated to make the brand feel human, effortless, chic, and lived-in. The result is a brand that feels quietly luxurious and entirely timeless. SOLENE's fragrances are the kind of staple that belong in your everyday life, not just on display.

View the full project here

so nice

Here’s how I determined the visuals for this personal project.

Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?

From there, I structured the flow as:

Object → Observation → Deconstruction → Experimentation

This structure was then translated into each shot you see in this motion design video.

For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.

This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.

Which shot do you find the most visually satisfying?

Concept, Design & Animation by me