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When a client says "we need SEO" -- what do they actually mean?
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most clients come to me needing three different people.
They leave with one — and better results.
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Traditional search is changing. For Equal Justice Solutions, we didn't just want to rank on Google; we wanted to be the answer provided by ChatGPT, Gemini, and Perplexity.
I implemented a "dual-engine" SEO strategy that bridges the gap between classic search and AI discovery:
AI-Ready Architecture: Structured site content using fact-based schema that AI crawlers prioritize for summaries and overviews.
High-intent Keyword Dominance: Identified local legal terms that drive actual leads, not just vanity traffic.
Technical stability: overhauled core web vitals and mobile responsiveness to ensure a frictionless user journey.
The results? We're now appearing in Google AI overviews and capturing organic legal leads across all major search platforms.
Check out the complete details here: https://contra.com/p/PBrAWYcg-equal-justice-solutions-website-design-and-seo-optimization
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