Two months managing content and strategy for a New York-based musician's TikTok. Followers grew steadily from 1,262 to 1,600+, but the real win was engagement: likes nearly tripled, climbing from 2,155 to 6,000+ in the same window. That's the number that mattered most here, turning an existing audience into one that actually engages with the content. Screenshots below are unedited, straight from the account's backend.