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Project Overview:
Designed and developed an interactive Global Video Game Commercial Sales & Market Analytics Dashboard in Power BI, analyzing $8.82 Billion in historical sales data across 40+ years, 30+ gaming platforms, 12 genres, and top global publishers.
Key Highlights & Metrics:
• Global & Regional Revenue Breakdown: Visualized $8.82B total sales across North America ($4.33B / 49%), Europe ($2.41B / 27%), Japan ($1.28B / 15%), and Rest of World ($789M).
• Historical Trends & Peak Market Analysis: Mapped annual sales cycles from 1980 to 2020, identifying the market peak (2008–2010) and platform lifecycle shifts over time.
• Top Publishers & Platforms: Ranked industry leaders—with Nintendo, EA, and Activision leading publisher revenue, and PS2, Xbox 360, and PS3 dominating hardware platform sales.
• Genre & Title Leaderboards: Classified top-grossing categories (Action at $1.7B+ and Sports at $1.3B+) alongside all-time best-selling titles (Wii Sports, GTA V, Super Mario Bros).
• Custom Interactive UX: Built dynamic visual platform slicers, multi-genre drill-down tables, and a one-click "Clear Filter" reset navigation.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Designed and delivered a multi-page Diversity & Inclusion (D&I) and HR Analytics Dashboard in Power BI for an enterprise organization (Pharma Group AG), providing C-suite and HR leadership with actionable visibility into workforce demographics, career progression equity, and turnover trends across 500+ employees.
Key Insights & Features Delivered:
• Executive Gender Split & Glass Ceiling Analysis: Analyzed gender representation across leadership tiers, tracking changes in executive gender split (87.5% to 84.2% Male) and identifying gaps in executive hiring and promotions.
• Hiring & Promotion Funnel: Visualized representation across all 6 organizational job levels (from Junior Officer to Director/Executive), highlighting female representation drop-off from 53% at entry levels to 12.5% at executive levels.
• Age Demographics & Generational Split: Mapped headcount across 6 age brackets (20-29 and 30-39 representing 75%+ of the total workforce) to assist in workforce succession planning.
• Performance Rating & Turnover Analysis: Correlated employee turnover rates (FY20 leavers vs. stayers) against performance appraisal scores (Bands 1 to 4) and job seniority levels to identify retention risks.
• Dynamic Filtering: Implemented interactive slicers for Department, Region, Job Level, and Age Group, paired with custom "Clear Filter" reset navigation.
Technical Implementation:
• Platform: Microsoft Power BI Desktop & Service
• ETL & Data Modeling: Power Query (M) for data cleaning; Star-Schema data model linking employee records with demographic dimensions.
• Advanced DAX: Created measures for % Female Representation, YoY Promotion Velocity, Turnover Rate %, and Weighted Performance Averages.
