Since COVID-19, we've had a huge culture shift. People are using social media more than ever to connect, find like-minded souls, search for greater opportunities, and distract themselves from the daily stressors they face. Unlike Instagram which favors perfectionist, highly aesthetic content, TikTok performs best with authentic, educational, and interactive videos. Dreams are sold on Instagram through attraction marketing, but on TikTok, you can learn HOW to execute and make those dreams a reality. Did you know that TikTok users are more receptive to ads and more likely to purchase from those ads? With TikTok's main audience being Gen Z and Millennials, brands are able to capture a warm market because these users are over 80% more likely to shop online rather than in stores.