Sharing the latest piece from my Summer Vacation Romper Collection: a pair of baby overalls designed for that easy, sun-soaked resort feel. This entry includes front and back technical flats, plus a full colorway breakdown — crossback straps, patch pockets, and button details at the shoulders and waist.
For the print, I went with a mixed motif of suns, palm leaves, and seashells to capture a playful coastal vibe, finished in a warm olive (#86804e) with a muted sage undertone (#999579).
The trickiest part? Picking the print and color 😅 Summer prints open up so many directions — florals, fruits, coastal, abstract — and narrowing it down to the sun/palm/shell mix took a few rounds of sketching. Landing on the right olive shade took even more back-and-forth than I expected, testing several tones before this one finally felt right for the vacation mood I was going for.
Swipe through to see the full process — line art, colored flat, and the final print application on both front and back.
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
AI fashion editorial. I used a selfie, a photo of the Nour Hammour "Sandy" coat, and leveraged GPT Image 2.5 Sunburst + Seedance 2.5. That Nour Hammour Paris coat is on my wishlist.
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.