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Designing a digital experience that feels as intentional as the architecture itself.
For this concept, I designed ARC/FORM, a contemporary architecture studio website focused on turning strong visual identity into an immersive digital experience.
The goal was simple: create something minimal, editorial, and premium without sacrificing usability.
I focused on:
→ Editorial web design & visual hierarchy
→ Immersive project presentation
→ Smooth interactions & micro-animations
→ Responsive desktop, tablet & mobile layouts
→ Clean UX and intuitive navigation
→ Webflow-focused interaction design
The result is a website concept where typography, imagery, motion, and whitespace work together rather than competing for attention.
Built as a demonstration of how I approach modern web experiences from concept to responsive interface.
Designed & built by Raphael.
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12 pages in Figma plus a design system, then hand coding the homepage with every interaction working is a great way to show the concept holds up, Sofiia. Nice to see the teaser turn into the full project.
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Big feelings, tiny monsters.
Love the concept and illustration style here. Making complex emotions friendly and tangible for kids is tough, but this squad nails it effortlessly. The branding looks super playful and clean!
What makes a website feel cohesive?
It’s not just the colors.
It’s not just the typography.
And it’s definitely not about making every section look the same.
A cohesive website is built when every visual decision feels like part of the same story, from typography and imagery to spacing, buttons, cards, and even the smallest details.
The goal isn’t repetition.
It’s creating a visual language that people recognize and remember.
That’s when a website starts to feel like a brand, not just a collection of sections.
Well put, Serge. Consistent spacing, buttons and cards do more for that feeling than making sections match, and they are usually the first things to drift as a site grows.
