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ESSENTIAL — Mouthwash Instagram Campaign
A clean and natural Instagram carousel campaign created for ESSENTIAL, a modern mouthwash brand.
The direction focuses on realistic product photography, fresh everyday moments, bold editorial typography, and a minimal visual language that feels authentic rather than overly designed.
The campaign includes 5 cohesive 4:5 Instagram designs, built around freshness, daily oral-care rituals, and the product itself.
Creative direction: Natural • Minimal • Fresh • Editorial • Authentic
Shorter Instagram Version
ESSENTIAL — Mouthwash Campaign 🦷
A minimal 5-slide Instagram campaign designed for ESSENTIAL, combining realistic product photography, natural lifestyle moments, and bold editorial typography.
Clean, fresh, and intentionally simple — designed to feel like a real brand campaign, not an AI-generated advertisement. #Essential #Mouthwash #OralCare #DentalCare #SkincareDesign #PackagingDesign #BrandIdentity #BrandDesign #InstagramDesign #InstagramCarousel #SocialMediaDesign #GraphicDesign #ProductDesign #ProductPhotography #ArtDirection #CreativeDirection #MinimalDesign #EditorialDesign #BeautyBrand #LifestyleBrand #VisualIdentity #ContraDesigner #GraphicDesigner #DesignInspiration
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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nice work