Football Insider Branding ⚽️ Football Insider is one of the most widely recognised names in modern football media, with millions of followers across social platforms and a reputation built on breaking transfer news. As the brand expanded into a wider network of 19 sister brands, the need for a unified and scalable identity system became essential. Using Football Insider as the master brand, I developed a central concept that brings “The Insider” to life. This led to a distinctive icon built from the letterforms ‘F’ and ‘I’, forming a figure standing over a football and pointing towards the brand name. This created a bold, ownable mark designed for instant recognition across digital platforms. Buzzing to finally be sharing this 😄

Oh Man, this is outstanding work. I just thinking how you implemented this masterpiece.

If AI can generate beautiful illustrations in seconds… why would you still draw one yourself? 🤨

I'm currently working on a packaging project that I can't share just yet, but one part of the process stood out: the hero element is a custom vector illustration, drawn by hand from the very first sketch. 🍃

Could AI have generated something similar? Probably.

However, to me, the value sits in the creative decisions behind every line, shape, and detail. That's what gives a brand its own personality and how to keep the design craft still alive.

What part of your creative process should ✨always✨ keep a human touch?

Simply for the love of the game