A client told me everything was wrong I had just delivered a finished site for a Swedish M&A insurance company. The brief had been vague from the start. He knew roughly what he wanted but couldn't put it into words Then he said: "This isn't it. You did the wrong thing entirely." I didn't get defensive and I didn't argue in writing. I proposed a quick call Five minutes in, he named two things. Only two weren't landing. We fixed them on the call. I polished a few more details afterward. He paid, left happy, and later came back with more projects Design is a matter of taste. When a client says everything is wrong, it rarely means you missed. It means you haven't heard their taste in their own words yet, and a call gets you there fastest When a client says everything is wrong, how do you find out what they actually mean?