237 → 1,145 followers (+383%) for a home care service in Germany. 🩵
The secret wasn't going viral. It was showing the real people behind the care: the founders, the team, and honest answers to the questions families ask.
What worked:
→ Reels with the team, not stock photos
→ "Myth or Fact?" posts that educate families
→ A recruiting campaign in an industry with a huge staff shortage
Which matters more for small businesses on Instagram: real faces or polished design? 👇
What I did:
followed 200+ designers, marketers and founders
left 220+ comments, each one on a post I actually looked at
liked 220+ posts
answered 35+ replies in threads
applied to 10 jobs
What happened:
followers: 76
2 replies from job applications
a few real conversations with media buyers and designers about working together
earned: $0
clients: 0 so far
I don't know yet how fast this turns into clients. I'll keep showing up every day and report again in 10 days.