Contra - A professional network for the jobs and skills of the futureHow a German Home Care Service Grew Through Authentic Content
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237 → 1,145 followers (+383%) for a home care service in Germany. 🩵
The secret wasn't going viral. It was showing the real people behind the care: the founders, the team, and honest answers to the questions families ask.
What worked: → Reels with the team, not stock photos → "Myth or Fact?" posts that educate families → A recruiting campaign in an industry with a huge staff shortage
Which matters more for small businesses on Instagram: real faces or polished design? 👇
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started