Social Media Manager | Brightpath Solutions
Hybrid – [City, State] | Contract/Freelance | $3,500–$5,500/month
About the Role
Brightpath Solutions is looking for a creative, data-driven Social Media Manager to grow our online presence and engage our audience across platforms. This hybrid, contract role suits someone who lives and breathes social media trends and knows how to turn content into community and conversions.
Responsibilities
Develop and execute social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, X)
Plan, create, and schedule engaging content (posts, reels, stories)
Manage day-to-day community engagement (comments, DMs, mentions)
Track performance metrics and adjust strategy based on analytics
Stay on top of trends, hashtags, and platform updates
Collaborate with the marketing team on campaigns and promotions
Manage influencer/partner collaborations as needed
Requirements
1–3+ years managing social media for a brand or business
Strong understanding of content creation, copywriting, and visual storytelling
Experience with scheduling/analytics tools (Meta Business Suite, Hootsuite, Later, etc.)
Basic graphic design or video editing skills (Canva, CapCut) a plus
Creative, organized, and able to work independently
A cohesive social media design concept created to give a wellness brand a professional, recognizable online presence through engaging graphics, branded templates, and consistent visual storytelling.
Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.