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I created this short-form brand launch video for WORKJECT, a remote-work platform helping African talent navigate global opportunities.
I handled the concept, messaging, visual direction, scene development, AI-assisted production, and final storytelling — turning a brand idea into a polished social media video designed to introduce the brand and communicate its core message: Verify. Prepare. Connect.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A launch film for a health product has to earn trust before it can impress.
For this AI health assistant, I created the motion design that brings the product into everyday life: calm pacing, soft glass surfaces, and an interface that lives inside real scenes.
Check it out. Would love to hear what you think.
Love the calm, thoughtful approach. It feels natural and helps build trust in the product.
A Gentle Rhythm
A calm portal for a child sleep consultant and the families she works with
One workspace instead of a pile of spreadsheets for every client.
Parents log sleep with one tap on their phone. The consultant sees the questionnaire, diary, calculations and plan in one place.
Why I built it
Right when the Base44 Challenge started, I got a new client: a child sleep consultant who needed a website.
My first thought was that she needed more than a website. She needed a real workspace.
Her work with each family involved:
An intake questionnaire in Google Forms.
A paper sleep diary that parents fill in, often at 3 a.m. with a baby in their arms.
An Excel spreadsheet with her own formulas, where she manually copies diary entries and calculates wake windows, naps and night sleep.
A new set of files for every new client.
I looked for a ready-made platform for this niche and couldn’t find one that fit her workflow. She needed more than a generic CRM or a parent-facing sleep tracker.
So I built A Gentle Rhythm.
Two connected spaces
01 · The consultant’s workspace
Available on the web and on her phone.
All families appear in one list, with clear statuses: waiting for the family, questionnaire to review, diary in progress.
Each child’s case brings together:
The intake questionnaire.
The sleep diary.
Sleep calculations and averages.
Private consultant notes.
The plan and its versions.
02 · The family’s space
A simple, invite-only space shared by both parents—and a grandparent, if needed.
Parents can add it to their phone’s home screen and open it like an app, without downloading it from the App Store or Google Play.
Each family sees only its own child.
How it works
Step 0 · Create a space for the family
The consultant creates a case with the child’s name, date of birth and programme length: 7, 14 or 28 days.
She sends an invitation link. The parent sets a password and confirms their email with a six-digit code.
Step 1 · Get to know the family
The intake questionnaire has five chapters: General, Sleep, Temperament, Expectations and Consent.
Parents answer one question at a time, using answer chips or their own words. Their progress is saved as they go.
Before submitting, they can review all their answers. The consultant then reads the questionnaire chapter by chapter and either marks it reviewed or returns it for changes.
Step 2 · Log sleep with one tap
Parents tap “Fell asleep” and “Woke up.”
The ring turns blue while the child sleeps and warm while awake. A short follow-up asks what helped the child fall asleep: two taps, or Skip.
Both parents see the same timer live. Accidental taps can be undone, and each entry shows who logged it.
Step 3 · Let the diary do the calculations
The diary builds itself, with one line per day running from 18:00 to 18:00.
Using the consultant’s own Excel formulas, the app calculates:
Wake windows.
Naps.
Night sleep.
The longest sleep stretch.
Total sleep over 24 hours.
Averages include only complete days selected by the consultant.
She can review the Durations table on her computer or phone. If a family has a question, “Preview as family” opens their space so she can see exactly what they see.
When she needs a spreadsheet, she can export a real .xlsx file in one click.
Step 4 · Write the plan beside the diary
The consultant writes the plan alongside the diary: a letter to the family, target wake windows and tasks for the week.
Drafts stay private. When she publishes a new version, the family sees it immediately.
Step 5 · Follow progress day by day
The family keeps logging sleep. The week view brings together nights, wake windows against the plan and “before → now” progress as the programme continues.
What it saves
For the consultant
No copying paper diaries into Excel. No manual wake-window calculations. No separate set of files for every client. No chasing photos of diary pages in messengers.
One workspace for all her families.
For parents
No tables to fill in at night.
One tap. One hand. In the dark.
How I built it
Her real materials came first
I started with the consultant’s Google Form, paper diary and Excel spreadsheet.
I worked through every formula, built a test day and checked the app against her spreadsheet, number by number, until the results matched.
Design before code
Before building the app, I created a design system with:
Night and day themes.
One consistent colour rule: blue means asleep, warm means awake.
The night and dawn sky backgrounds are my own images, created with Midjourney.
Built with Base44 and Claude Code
Base44 built the application: the database, authentication, access rules and screens.
Claude Code was my design partner. It helped write the design system and implementation prompts, analyse the spreadsheets and test the live site in a real browser—checking screens, console errors and calculations.
21 batches of improvements
Credits were limited, so I grouped each round of fixes into one structured batch for Base44.
The first working version took 21 batches.
Privacy
Families join only by invitation.
Database access rules restrict parents to their own family’s records. I tested this with a second account.
The consultant’s private notes and unpublished plan drafts remain visible only to her.
All names and data in the demo are fictional.
Current stage and what’s next
This is the first working version.
The next step is for the consultant to start using it with real clients.
Longer term, A Gentle Rhythm could become a platform for other sleep consultants, each with their own practice and families.
Access for judges
1 · Explore as the consultant
Open https://gentle-rhythm-sleep.base44.app and select “Log in.”
Email: usertestanya@gmail.com
Password: Base4444
Open Marta’s case, which includes nine days of diary data.
Explore:
Questionnaire.
Diary, including the star calendar and daily Durations.
Plan, including versions and Write / Preview.
Private Notes.
Try “Preview as family” to see the parent experience, and “Export → Download for Excel” to download the spreadsheet.
2 · Explore as a parent
For the best experience, use a phone.
Open the same website and select “Log in.”
Email: usertestpavlo@gmail.com
Password: Base4444
In Kris family space:
Tap “Fell asleep.”
Choose what helped, or tap Skip.
Tap “Woke up.”
Explore Diary and Plan.
For an app-like experience, add the site to your home screen:
iPhone: Safari → Share → Add to Home Screen.
Android: Chrome → ⋮ → Add to Home screen.
3 · See both sides together
Keep the consultant’s workspace open on a computer and log sleep from the parent account on a phone.
The new entry appears in the consultant’s workspace.
All demo names and data are fictional. Please do not delete the demo family.
Links
So cool project 🚀🚀 good luck 🤞🏻
You made the connection. Carddek helps you keep it.
After a speed networking event, I came home with a stack of business cards and a problem: remembering the people, conversations, and promises behind them.
So I built Carddek https://carddek.base44.app with Base44.
Scan a business card, keep the details that matter, and turn “great meeting you” into a meaningful follow-up. An interactive living deck brings your contacts to life, while reminders and personalized drafts help you take the next step.
I designed Carddek around the moments networking tools often miss: where you met, what stood out, what you offered, and what you wanted to do next.
My process started with a real experience, grew into a visual identity inspired by physical cards, and evolved through hands-on testing of scanning, card interactions, and mobile layouts. The accompanying video pairs that story with a look inside the app.
The business card still has a place. Now the conversation has somewhere to continue.
Built by Veronica Hernandez, founder of TAKHNIT. #Base44Challenge @base44
Scan, remember, follow up. Great fix for a real networking problem. Did you build this from a pain you felt yourself after an event?
