A branding suite for a fictional daycare that includes a logo, brand imagery, an email signature, and a business card. I chose to go in a bright and playful direction for Kindrove in order to create branding that could be exciting for children and reassuring for parents. A warm, bright colour palette draws the attention of children by creating a psychological impression of fun and happiness. While symbolism in the logo and iconography like the abstract “playful child” made from shapes and the “K” in Kindrove being a puzzle piece suggests creativity, throughfulness and activity, implying that Kindrove is a daycare that offers well rounded care and learning.