Here is my submission for the for the Cap cut Design Studio Challenge (Direction B : Persona)

Work title: CC-01: A digital icon (CC means CapCut)

Contact: Email

Social: X profile

Chosen Direction 🔥

Direction B: CapCut as a Persona — reimagining CapCut as CC-01, a digital icon made of four identities: Anime Idol, Cyberpunk Hero, Virtual Pop Star, and Streetwear Influencer, reflecting its global creator impact.

World-Building Logic🚀

CapCut originates in Japan and evolves into a creator-driven universe where video editing becomes culture, with each persona representing a different creator lifestyle shaped by Japanese pop culture.

Brand Thinking🧠

CapCut becomes a living creative character, not a tool—expressing creativity, speed, and cultural influence through storytelling and emotional identity.

Visual Highlights😍

Inspired by anime, cyberpunk Tokyo, idol culture, and streetwear, using CapCut-style visuals like fish-eye lens, cinematic shots, and dynamic photography to reflect modern creator aesthetics.

Deliverables A PDF link to view the FULL presentation of all the deliverables; Advertisement Posters, Mobile Apps & Websites in the four identities.

CapCut Challenge X post Kindly engage 🚀