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Here is my submission for the for the Cap cut Design Studio Challenge (Direction B : Persona)
Work title: CC-01: A digital icon (CC means CapCut)
Contact: Email
Social: X profile
Chosen Direction 🔥
Direction B: CapCut as a Persona — reimagining CapCut as CC-01, a digital icon made of four identities: Anime Idol, Cyberpunk Hero, Virtual Pop Star, and Streetwear Influencer, reflecting its global creator impact.
World-Building Logic🚀
CapCut originates in Japan and evolves into a creator-driven universe where video editing becomes culture, with each persona representing a different creator lifestyle shaped by Japanese pop culture.
Brand Thinking🧠
CapCut becomes a living creative character, not a tool—expressing creativity, speed, and cultural influence through storytelling and emotional identity.
Visual Highlights😍
Inspired by anime, cyberpunk Tokyo, idol culture, and streetwear, using CapCut-style visuals like fish-eye lens, cinematic shots, and dynamic photography to reflect modern creator aesthetics.
Deliverables
A PDF link to view the FULL presentation of all the deliverables; Advertisement Posters, Mobile Apps & Websites in the four identities.
CapCut Challenge X post Kindly engage 🚀
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CapCut — The Art of the Cut
Main Direction Tag
Direction A: CapCut as a Different Industry
Concept Statement
CapCut The Art of the Cut reimagines CapCut as a Mediterranean heritage design maison, built on the oldest form of "cut and assemble" in history: the mosaic.
Long before timelines and keyframes, the Mediterranean was full of master editors. In Carthage and Roman Africa, artisans cut thousands of tiny stone tiles — tesserae — and placed them, fragment by fragment, into mosaics that still glow on the floors of the Bardo in Tunis two thousand years later. That is editing at its origin: take many small pieces, place them with intention, reveal a whole greater than its parts.
In this world, the scissors in the CapCut logo are no longer a UI icon — they are the artisan's blade. Every project is a mosaic, every cut is a tessera, every export is a masterpiece revealed. The palette is drawn from the coast: Sidi Bou Said cobalt, chalk white, sun-baked terracotta, and brass. The brand speaks slowly and confidently, like heritage — but moves like modern AI. It stays true to CapCut's spirit: still the creator's companion, the thing in your hands that turns scattered fragments into something whole. We just gave that idea a 3,000-year-old soul.
I built the entire identity inside CapCut Design Studio logo system, key visuals, packaging, merchandise, app UI, and brand story iterating with its AI agent directly on the canvas.
Cut. Place. Reveal.
Project Information
Creator: Lotfi Harbaoui
Work Title: CapCut — The Art of the Cut
Main Direction: Direction A CapCut as a Different Industry
Contact: lotfiharbaoui84@gmail.com
LinkedIn: https://www.linkedin.com/in/lotfi-harbaoui-195009224/
X: @Luka_Web3_
For the Contra & CapCut Design Studio challenge, I leaned heavily on the CapCut AI agent and reimagined CapCut as…
CatCup: a streaming platform designed for cats.
SLOGAN: Definitely not your cup of tea. Entirely your cat’s.
Watch the demo video to see the complete brand and design system that we created together.
I didn’t stop at the concept...
There’s a prototype website featuring trailers for TV shows (yes, for cats! 😸).
Take a look: https://catcup.vercel.app/
In the name of Allah, the Most Gracious, the Most Merciful.
I reimagined CapCut as an alternative brand for a computer graphics card designed for video editing, using CapCut Design Studio. It was a fun and rewarding creative challenge that allowed me to explore a completely different identity for the brand.
The creation process was fairly simple. I started by recreating the logo, then designed a series of prompts to generate the remaining visuals. To guide the creative direction and maintain consistency, I used a combination of images generated within the studio and photos from my own album as visual references.
Maybe I won't win, but this has been a wonderful experience, and I'm grateful for the opportunity to participate and create something unique.
X POST LINK : https://x.com/i/status/2061292636254695777
Wish me luck! 😘
Alhamdulillah for everything.
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